hermes   //   February 1, 2010

La Vie Comme Un Conte (Life as a Tale)

Hermes ad campaigns are always the best, but their latest campaign for S/S 2010 is exceptionally stunning (and perhaps my favorite one yet). Photographed by Paolo Roversi, the ads feature fashion’s it-girl Karlie Kloss (did you know she graced the pages of Vogue more than any other model in 2009?) portraying iconic heroines from our favorite fairy tales. While all of the pictures are outstanding, the “Princess and the Pea” image is my favorite of the lot. I just adore the array of bright colors and vibrant prints – not to mention the teeny-tiny green pea between the pillows (did you even notice it until now?). The entire campaign exudes a relaxed elegance, and Kloss – the ideal modern day Cinderella – does an impeccable job of bringing these fairy tales to life.

Which one is your favorite?

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