must watch   //   February 1, 2011

Must Watch: J.Crew Goes to Italy


Haven’t you ever wondered what the story is behind your favorite wardrobe pieces? Well, J. Crew is going to tell you those tales with their newest “J.Crew Goes to Italy” video series. The first installment, “About a Shoe,” offers us a peek inside the design process of J.Crew’s oh-so-cute shoes. The cameras follow Jenna Lyons (President and Creative Director) and Marissa Webb (Head of Women’s Design) in Italy as they tour the factory where J.Crew’s shoes are handcrafted. How much do you love Jenna Lyons?  I can’t wait for the next two installments.