fashion   //   June 18, 2013

HELLO, VARA (AND VARINA, TOO).

ferragamo vara flar

Meet Vara. You may already know her. The iconic Salvatore Ferragamo flat celebrates its 35th anniversary this year. 35 years! How am I just now taking note of these fabulous little lady shoes? I’m normally not one for a patent leather AND a bow (this combo usually feels a little too fussy for my style) but these shoes are an exception. This style feels super classic, yet so fresh. They remind me of something my grandmother might have worn – and that’s a good thing. (This WSJ article pretty much sums up my sentiment on that.)

To celebrate Vara’s big anniversary, Salvatore Ferragamo launched the L’Icona campaign, an online gallery featuring 21 tastemakers (Lauren Santo Domingo, Olivia Palermo, and Lily Aldridge, to name a few) in their own custom Vara flats. That’s right. You can actually customize your own pair – leather color, ribbon color, and, for a little extra, you can even add your initials to the sole. Sign me up. Although, the colors they’ve got already are pretty fantastic. This fiery red color, for example. These heels are obviously perfect for an LBD or pair of tailored pants, but I love the idea of wearing them with something a little more unexpected. Like a pair of boyfriend jeans rolled at the cuffs. Or – even better – a pair of printed shorts. It just makes the look at little more funky, you know?

I’m also a huge fan of Vara’s little sister: Varina (especially in this “Morning Rose” hue). She gives you all the ladylike glam you want – but without a heel. I think this might be the most perfect petal pink/nude ballet flat I’ve ever seen. Agreed?

lauren santo domingo in ferragamo vara flat ferragamo vara flatvara flat ferragamo varaferragamo vara flat ferragamo vara flatferragamo vara ferragamo vara

 (All images via Claiborne Swanson Frank for L’Icona)